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The Roundtable

"Pricing the Priceless" by environmental strategist Paula DiPerna

By Joe Donahue
Published August 16, 2023 at 11:12 AM EDT
Book cover for "Pricing the Priceless" by Paula DiPerna
Wiley

In the new book, Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets, environmental strategist, speaker, world traveler and author Paula DiPerna looks to de-mystify and unveil today’s most fascinating financial disruption―pricing the priceless to flip conventional ideas of how we value natural assets and why.

She asks the question long ignored: Why do we value the indispensable atmosphere at zero, but dispensable production in the trillions? She digs into alternatives, with real-life examples from around the globe of financial innovations.

Paula DiPerna is a widely published author, strategic policy consultant, and executive.

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The Roundtable Climate Changeglobal warmingresourcesnatural resourcesEnvironment
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Joe Donahue
Joe talks to people on the radio for a living. In addition to countless impressive human "gets" - he has talked to a lot of Muppets. Joe grew up in Philadelphia, has been on the area airwaves for more than 25 years and currently lives in Washington County, NY with his wife, Kelly, and their dog, Brady. And yes, he reads every single book.
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