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Become An Underwriter

WAMC is unique. And that’s not just us boasting, it comes from our loyal listeners - our family and yours. They are the lifeblood of this station and together with our underwriters they make it what it is. Just tune in to one of our fund drives and find out how loyal our listeners are.

If you provide a service or product for an intelligent, loyal customer who is educated, affluent and has discretionary income, then this is the right avenue for you to use. You can spend as much or as little as you choose, but whatever your investment, you’ll know it reaches ears that are truly listening and will seek you out. WAMC’s audience is very special. Come right in and take a look. The opportunities may surprise you and the results are sure to.

WAMC's Underwriting sales team can work with you to design a custom program to help your business or organization reach its financial, marketing and philanthropic goals in our commercial-free environment, both on-air and online. 

Underwriting singles you out

Underwriting on WAMC places your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, supports WAMC, our loyal listeners will support you. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio.

You can reach a specific target audience

WAMC offers you the chance to contribute to one or more of our various funds, allowing you the freedom to select the programming that will most economically reach your segment of the market with the greatest potential. When asked to name companies that support NPR, 51% of listeners recall at least one underwriter.

Underwriting identifies your company as socially aware

An association with WAMC Northeast Public Radio, with its long-standing reputation for social responsibility, identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.

Is underwriting tax-deductible?

WAMC is a licensed not-for-profit, educational corporation chartered by the New York State Board of Regents. Underwriting may be tax deductible as a business expense. Please consult your tax advisor for full details.

Click here for our Underwriters Directory and find out who is already benefiting from sponsoring WAMC Northeast Public Radio.

Are you interested in Underwriting with WAMC?

contact James Farison at jfarison@wamc.org.