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The Roundtable

'Shortcut: How Analogies Reveal Connections, Spark Innovation, And Sell Our Greatest Ideas'

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  Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few.

John Pollack, who won the 1995 O. Henry Pun-Off World Championships, was a Presidential Speechwriter for Bill Clinton. His book is Shortcut: How Analogies Reveal Connections, Spark Innovation, And Sell Our Greatest Ideas.

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