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The Roundtable

"The Confidence Map" by Peter Atwater

By Joe Donahue
Published July 26, 2023 at 11:33 AM EDT
Book cover for The Confidence Map
Portfolio

What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything.

In his book, "The Confidence Map," Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable—if we know what to look for.

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The Roundtable confidencehuman behavioreconomics
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Joe Donahue
Joe talks to people on the radio for a living. In addition to countless impressive human "gets" - he has talked to a lot of Muppets. Joe grew up in Philadelphia, has been on the area airwaves for more than 25 years and currently lives in Washington County, NY with his wife, Kelly, and their dog, Brady. And yes, he reads every single book.
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