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Chamber President Discusses Marketing Plattsburgh At World’s Largest Air Show

Photo: Pat Bradley/WAMC
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Farnborough International Air Show

The North Country Chamber of Commerce spearheads the New York State exhibit at the Farnborough International Air Show in England, the largest annual aerospace and aviation trade and air show in the world. This year the feature article in the brochure distributed to more than 1,500 distributors from 52 countries focused on aeronautical and transportation infrastructure development in Plattsburgh, New York.  Chamber President and CEO Garry Douglas has just returned from the event. He says it was a pleasant surprise to see the region highlighted before the world.“There’s an official publication that is literally handed out as trade people enter the show. And I should mention too so that people don’t misunderstand, they hear air show they think of something at the county fair. That’s not what this is. This is a global trade exposition, thousands of exhibitors that goes on through several halls and that goes on really for five days. And then on the weekend, Saturday and Sunday, there is a public air show. But the week before it is a very focused trade event that 100,000 people just involved in global aerospace and aviation companies are at. So they hand this out to all 100,000 of those trade attendees.  It was only when we got to the show that Monday morning and were  handed the catalogue, flipped through it and lo and behold not only was there an article in there but it was the first article of the feature articles. So you could not buy that kind of advertising.”  

The North Country Chamber began marketing Plattsburgh International Airport and regional aerospace development at the Farnborough International Air Show 14 years ago.

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