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"The Devil's Playbook" By Lauren Etter

Book cover for "The Devil's Playbook" by Lauren Etter - red background, vapor from an ecig, and ecig, and the title of the book and author's name

Since its founding in 2015, Juul has exploded into the highest-selling e-cigarette on the market. It made its founders billionaires and has become the face of the youth vaping crisis. In 2018, the Surgeon General declared the staggering rise of e-cigarette use among teens an epidemic: data that year showed that more than 3.6 million teens, including 1 in 5 high school students and 1 and 20 middle school students, used e-cigarettes.

The following year, a series of deaths and severe lung injuries tied to vaping sounded even more alarm bells; and while we are now more aware of its threat, the vaping epidemic still rages.

In "The Devil's Playbook: Big Tobacco, Juul, and the Addiction of a New Generation" award-winning Bloomberg journalist Lauren Etter reveals the story of the business’s unprecedented boom and the staggering damage it caused.

Joe talks to people on the radio for a living. In addition to countless impressive human "gets" - he has talked to a lot of Muppets. Joe grew up in Philadelphia, has been on the area airwaves for more than 25 years and currently lives in Washington County, NY with his wife, Kelly, and their dog, Brady. And yes, he reads every single book.
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