"Audience Of One: Donald Trump, Television, And The Fracturing Of America" By James Poniewozik
James Poniewozik has been the chief television critic of the New York Times since 2015. He was previously the television and media critic for Time magazine and media columnist for Salon.
His book "Audience of One" shows how American media have shaped American society and politics, by interweaving two crucial stories.
The first story follows the evolution of television from the three-network era of the 20th century, which joined millions of Americans in a shared monoculture, into today’s zillion-channel, Internet-atomized universe, which sliced and diced them into fractious, alienated subcultures.
The second story is a cultural critique of Donald Trump, the chameleonic celebrity who courted fame, achieved a mind-meld with the media beast, and rode it to ultimate power.