Juul | WAMC


Book cover for "The Devil's Playbook" by Lauren Etter - red background, vapor from an ecig, and ecig, and the title of the book and author's name
Crown / Crown

Since its founding in 2015, Juul has exploded into the highest-selling e-cigarette on the market. It made its founders billionaires and has become the face of the youth vaping crisis. In 2018, the Surgeon General declared the staggering rise of e-cigarette use among teens an epidemic: data that year showed that more than 3.6 million teens, including 1 in 5 high school students and 1 and 20 middle school students, used e-cigarettes.

The following year, a series of deaths and severe lung injuries tied to vaping sounded even more alarm bells; and while we are now more aware of its threat, the vaping epidemic still rages.

In "The Devil's Playbook: Big Tobacco, Juul, and the Addiction of a New Generation" award-winning Bloomberg journalist Lauren Etter reveals the story of the business’s unprecedented boom and the staggering damage it caused.

NY AG Sues Juul Labs

Nov 19, 2019
New York Attorney General Tish James

New York’s attorney general is suing Juul, the nation’s largest manufacturer of electronic cigarettes, saying the “deceptive and misleading marketing of its e-cigarettes” has contributed to the youth vaping epidemic in New York. 

WAMC file photo

The Vermont House gave final approval Wednesday to a bill that would raise the legal age to purchase and use tobacco products in the state to 21.