David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of US senators, governors, mayors, and House members across the country.
His new book is "A Citizen’s Guide to Beating Donald Trump." Plouffe’s message is simple: the only way change happens, especially on scale, is one human being talking to another. He says - it won’t happen magically, it won’t happen because of debates and conventions, it won’t happen because of ads. He believes it will happen because citizens take action.
