theory wellness | WAMC

theory wellness

Store employees stand behind a low counter top in a room lit with purple light
Josh Landes / WAMC

As Massachusetts begins to follow Governor Charlie Baker’s reopening plan, marijuana dispensaries in Berkshire County are returning to recreational sales for the first time in two months.

The first recreational marijuana store in Berkshire County is opening a second retail location in the Pioneer Valley on Saturday, and it will be stocked with weed grown in the Berkshires. 

Josh Landes / WAMC

Saturday marks one year since legal recreational marijuana sales began in Berkshire County. WAMC takes a look at how the burgeoning industry has impacted the area.

Berkshire County’s first adult use recreational marijuana store has revealed how much it’s raked in since opening in January.

Today, Silver Therapeutics in Williamstown, Massachusetts becomes Northern Berkshire County's first recreational marijuana retailer. It's the fourth store of its kind in the county. Down in Great Barrington, the county's first such store — Theory Wellness — is making a new move of its own. CEO Brandon Pollock says the company is launching a social equity program that will sponsor people trying to get into the marijuana business after being “disproportionately impacted by high rates of arrest and incarceration for cannabis-related crimes," specifically, Black and Latino populations. It's part of a larger undertaking by the state's Cannabis Control Commission, which has made building social equity a part of its mission. Pollock spoke with WAMC about what inspired the move and how much money Theory will be investing in the program.

Josh Landes / WAMC

At 10 o’clock this morning, the first legal recreational marijuana sales began in Berkshire County.

Berkshire County’s first adult use recreational marijuana sales start Friday morning, and both the business and the town of Great Barrington are prepping for the big day.