The tourism organization that markets and promotes the Adirondack region recently released its latest study of tourism trends in the region. The Leisure Travel Information study finds outdoor activities remain the key attraction.
Saranac Lake and the regional tourism office are working to create a unique marketing brand for the village in the center of the Adirondacks. A meeting is planned this evening to update residents on the effort.
The Lake Placid-based Regional Office of Sustainable Tourism, or ROOST, has posted the results of its 2016 Leisure Travel Study. This is the first year the survey has expanded to include data from Franklin and Hamilton counties.
The U.S. hospitality industry is reporting a decline in occupancy rates across the country over the past year. Tourism officials in New York’s North Country region cite a snowless winter and unfavorable Canadian exchange rates for driving away winter sports enthusiasts.