neuroscience

As director of the Communication Neuroscience Lab and the Annenberg Public Policy Center's Climate Communication Division, Professor Emily Falk spends a lot of time thinking about the neuroscience of decision-making, behavior change, and successful communication.Her new book, “What We Value: The Neuroscience of Choice and Change,” is grounded in both personal anecdotes and stories from public figures in areas ranging from entertainment to sports.

Lisa Genova is the New York Times bestselling author of the novels "Still Alice," "Left Neglected," "Love Anthony," "Inside the O'Briens," and "Every Note…

Patricia S. Churchland is the author of "Conscience: The Origins of Moral Intuition" and "Touching a Nerve: Our Brains, Our Selves." She is professor…

We live in a society where kids and parents are obsessed with early achievement, from getting perfect scores on SATs to getting into Ivy League colleges…

Learning and playing music, more than almost any other activity, strengthens and preserves brain function. Moreover, the brain of a musician is markedly…

James Clear is one of the world's leading experts on habit formation. He is known for his ability to distill complex topics into simple behaviors that can…

Sarah-Jayne Blakemore is a Professor of Cognitive Neuroscience at University College London.In her book, "Inventing Ourselves: The Secret Life of the…

Bestselling YA author Andrea Buchanan lost her mind while crossing the street one blustery March morning. The cold winter air triggered a coughing fit,…

Matthew Walker is a professor of neuroscience and psychology at UC Berkeley, the Director of its Sleep and Neuroimaging Lab, and a former professor of…

While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Dr. Robert Lustig, a neuroendocrinologist at…