Vermont ice cream company Ben & Jerry’s is introducing a line of frozen dog treats, its first foray into the lucrative pet food market.
Doggie Desserts will be packaged in 4-ounce cups and go on sale in U.S. groceries and pet stores later this month.
The treats are made with a base of sunflower butter, the same ingredient Ben & Jerry’s uses in its non-dairy human desserts.
Ben & Jerry’s is the latest food company to pivot to pets, joining Smucker's and General Mills. They're sensing opportunity as more Americans acquire pet companions.
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