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UVM adopts new logo and branding theme

New University of Vermont logo
University of Vermont
new University of Vermont logo

The University of Vermont has created a new logo for the college and a new branding theme.

The UVM new logo is minimalistic – featuring a V on a shield adjacent to the words University of Vermont on a green background. The college says it replaced the previous logo that included a local landmark to offer a symbol that reflects all of Vermont.

The university has also adopted a “For People and Planet” branding theme, which President Suresh Garimella says “captures concisely and authentically all that we stand for.”

The new logo will be phased in by mid-2025.