4Life Entertainment, Cruz Control Entertainment, and Carniroll present “The Roll Up” an Earth Day Community celebration. Taking place at the nation’s longest continuously running fairground in Three County Fairgrounds in Northampton, Massachusetts, “The Roll Up” promises to bring the ultimate earth week experience from April 15th-17th. Featured musical talent will include a wide range of dynamic artists and superstars including but not limited to Wiz Khalifa, GRiZ, Waka Flocka Flame, Methodman & Redman, along with supporting acts like Wreckno, Of The Trees and Tripp St., all set to grace the firework-filled main stage for thousands of captivated patrons.

For twelve action-filled hours, hyperboles of dynamic experiences await with as many as fifty performers scheduled throughout the three days. The Roll Up will utilize themes of earth consciousness and environmental awareness via three exclusive stages paired with their own unique production and musical curation. The historic fairground commits its guests to the thrilling traditional experiences of carnival entertainment: rides & games, attractions like a giant ball pit party hosted by local dance music legends, an exotic car show, a professional wrestling belt battle, circus sideshows, and educational seminars, all culminating in a firework-filled grand finale on Friday and Saturday evening.

In addition to the array of enticing entertainment, The Roll Up is proud to support local businesses, highlighting an impressive array of local merchandising and food vendors complimented by craft beers and national brands soon to be revealed.

Carniroll’s Community Impact Program is at the core of its ethos, highlighting local artists and educators throughout the stages to preserve the important history and culture of the surrounding region. Ultimately, the goal is to support regional brick and mortar operations and aims for its vendors to achieve optimal returns and growth year after year at their events.