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Arts & Culture

"Colorama" At The Hyde Collection

Jim Pond (American, active ca. 1960). Family in convertible somewhere in Texas, displayed June 3-24, 1968. George Eastman Museum. © Eastman Kodak Company.
Jim Pond (American, active ca. 1960). Family in convertible somewhere in Texas, displayed June 3-24, 1968. George Eastman Museum. © Eastman Kodak Company. "

For more than four decades, enormous advertisements displayed in New York City’s Grand Central Terminal affirmed a picturesque notion of everyday American life. The 18-foot-by-60-foot images depicted an idyllic nation: beautiful landscapes, holiday celebrations, world-changing historical events, family road trips, and patriotism.

"Colorama" is now on display at the Hyde Collection in Glens Falls, NY, examines the advertisements, offering insight into America, and the histories of advertising, photography, and technology. Thirty-six reproduced images from the George Eastman Museum depict an idealized past for a new generation, and a reintroduction for those who lived through the decades that helped shape photography. To tell us more: we welcome Director of Curatorial Affairs and Programming Jonathan Canning and Curator of Museum Education & Programming Jenny Hutchinson.

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