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As Price Chopper Era Ends, Golub CEO Considers What's In A Name

One of the most quoted lines from William Shakespeare is his enduring question "What's in a name?" from Romeo and Juliet. The Bard apparently knew what he was talking about when it comes to corporate branding and supermarkets. This week, the Golub Corp. announced that its 134 Price Chopper stores in the region would change to Market 32 to reflect evolving customer needs. CEO Jerry Golub tells WAMC News how the change came about after 41 years as Price Chopper.

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