Documentary "Bathtubs Over Broadway" Celebrates Industrial Musicals And Unexpected Joy
As a writer on "Late Night with David Letterman," Steve Young’s duties included scouring through record bins in search of potential subjects for the show’s “Dave’s Record Collection” segments. Little did he know, his hunt for offbeat vinyl would thrust him into the world of Broadway-style “industrial musicals” put on by such companies as General Electric, McDonald’s, Ford, and Xerox at their annual sales meetings in the ’50s through the ‘80s.
These productions dazzled and motivated their only intended audience, each company’s sales-force, which was regaled with lavish productions such as "Lipton on the Move," "Lucite, You and ’72," and "The Bathrooms Are Coming."
The documentary, "Bathtubs Over Broadway," follows Young’s odyssey as he tracks down these shows’ souvenir albums, finds kindred fanatics, interviews the performers, songwriters and directors, and discovers rare performance footage of songs such as “My Bathroom” and “Everything’s Coming Up Citgo.” Bathtubs over Broadway is now streaming on Netflix. The film is directed by Dava Wisenant.
Audio clips from "Bathtubs Over Broadway" ©Blumhouse Productions, ©Cactus Flower Films, ©Impact Partners, ©Focus Features
Originally aired June 2019.