http://stream.publicbroadcasting.net/production/mp3/wamc/local-wamc-950209.mp3
Albany, NY – In today's Academic Minute, Dr. Dan Ariely of Duke University reveals the purely economic side of decisions about Valentine's Day gifts.
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. He earned a doctorate in cognitive psychology from the University of North Carolina and also holds a Ph.D. in business administration from Duke University. Dr. Ariely is the author of Predictably Irrational and The Upside of Irrationality.