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The Unconscious Reasons We Do What We Do

Book Cover - Before You Know It

Dr. John Bargh, the world’s leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.

For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed bestsellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said “will be the most important and exciting book in psychology that has been written in the past twenty years,” Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.

Joe talks to people on the radio for a living. In addition to countless impressive human "gets" - he has talked to a lot of Muppets. Joe grew up in Philadelphia, has been on the area airwaves for more than 25 years and currently lives in Washington County, NY with his wife, Kelly, and their dog, Brady. And yes, he reads every single book.
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