© 2022
1078x200-header-mic.png
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
WAMC 1400 AM will be off of the air Sept. 29 and 30.

The Hidden Forces That Shape Behavior

Book Cover - Invisible Influence

  In his new book, Invisible Influence: The Hidden Forces that Shape Behavior, Jonah Berger explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).

Joe talks to people on the radio for a living. In addition to countless impressive human "gets" - he has talked to a lot of Muppets. Joe grew up in Philadelphia, has been on the area airwaves for more than 25 years and currently lives in Washington County, NY with his wife, Kelly, and their dog, Brady. And yes, he reads every single book.
Related Content