Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans?predictable, error-prone individuals.
His new book, Misbehaving, accounts the struggle to bring an academic discipline back down to earth and change the way we think about economics, ourselves, and our world.
Richard H. Thaler is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
