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The Roundtable

"Ice Cream Social: The Struggle For The Soul Of Ben & Jerry's" By Brad Edmondson

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  Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy.

Journalist Brad Edmondson tells the story in his new book: Ice Cream Social: The Struggle for the Soul of Ben & Jerry's. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010.

Brad Edmondson will sign copies of the book during Art on Lark in Downtown Albany, NY on June 7th.

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