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"Ready for a Brand New Beat" by Mark Kurlansky

    "Callin' out around the world, are you ready for a brand new beat?" This is the opening line to the 1964 signature Motown hit "Dancing in the Street" by Martha Reeves and the Vandellas, a beloved tune canonized in American popular music with recordings by everyone from Mick Jagger and David Bowie to Van Halen.

In his newest book, Ready For a Brand New Beat, author Mark Kurlansky makes the compelling argument that this song changed America forever.

Famous for telling a grand historical story through the lens of a single-and often unlikely-subject, Kurlansky now turns his astute cultural eye on this popular tune, examining its intersection with the civil rights movement and a tumultuous period in American history, and underscoring the role that popular music can play in the genesis of greater social movements.

Joe talks to people on the radio for a living. In addition to countless impressive human "gets" - he has talked to a lot of Muppets. Joe grew up in Philadelphia, has been on the area airwaves for more than 25 years and currently lives in Washington County, NY with his wife, Kelly, and their dog, Brady. And yes, he reads every single book.
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