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UMass Tries Social Norms Campaign to Curtail Drinking

WAMC Northeast Public Radio
Published August 16, 2006 at 1:10 AM EDT

By Dan Bobkoff

http://stream.publicbroadcasting.net/production/mp3/wamc/local-wamc-525495.mp3

Amherst, MA – The University of Massachusetts Amherst is the latest area campus to try a so-called social norms approach to reducing excessive drinking on campus. The University at Albany recently received a Federal grant to implement the same type of program. Pioneer Valley Bureau Chief Dan Bobkoff explains.

New England News