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Friendly's Co-founder Discusses Case Study

By Paul Tuthill

http://stream.publicbroadcasting.net/production/mp3/wamc/local-wamc-822988.mp3

Springfield, MA – The saga of a Western Massachusetts based business icon...Friendly's Ice Cream...is now being taught in business and law schools . Harvard Business School recently published a case study of the 8 year legal battle that led to the sale of Friendly's to a private partnership in 2007....WAMC's Pioneer Valley Bureau Chief Paul Tuthill reports....