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With New Marketing, Northampton Hopes To Lure MGM Casino Visitors

David Narkewicz

   The city of Northampton is hoping to get in on the action from the new MGM casino in Springfield.

     Using a $100,000 community mitigation award from the Massachusetts Gaming Commission, Northampton hired a firm to create a marketing plan.

     Developed by Rhyme Digital of Easthampton, the plan calls for creating a new website promoting Northampton’s dining, retail, and nightlife along with a digital campaign to reach people with disposable income.

      Fearing at hit to his city’s economy after the casino opened, Mayor David Narkewicz lobbied for the funding from the gaming commission.

     Following the release of the marketing plan, Narkewicz spoke with WAMC’s Pioneer Valley Bureau Chief Paul Tuthill.

Paul Tuthill is WAMC’s Pioneer Valley Bureau Chief. He’s been covering news, everything from politics and government corruption to natural disasters and the arts, in western Massachusetts since 2007. Before joining WAMC, Paul was a reporter and anchor at WRKO in Boston. He was news director for more than a decade at WTAG in Worcester. Paul has won more than two dozen Associated Press Broadcast Awards. He won an Edward R. Murrow award for reporting on veterans’ healthcare for WAMC in 2011. Born and raised in western New York, Paul did his first radio reporting while he was a student at the University of Rochester.
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