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With New Marketing, Northampton Hopes To Lure MGM Casino Visitors

David Narkewicz
northampton.gov

   The city of Northampton is hoping to get in on the action from the new MGM casino in Springfield.

     Using a $100,000 community mitigation award from the Massachusetts Gaming Commission, Northampton hired a firm to create a marketing plan.

     Developed by Rhyme Digital of Easthampton, the plan calls for creating a new website promoting Northampton’s dining, retail, and nightlife along with a digital campaign to reach people with disposable income.

      Fearing at hit to his city’s economy after the casino opened, Mayor David Narkewicz lobbied for the funding from the gaming commission.

     Following the release of the marketing plan, Narkewicz spoke with WAMC’s Pioneer Valley Bureau Chief Paul Tuthill.

The record-setting tenure of Springfield Mayor Domenic Sarno. The 2011 tornado and its recovery that remade the largest city in Western Massachusetts. The fallout from the deadly COVID outbreak at the Holyoke Soldiers Home. Those are just a few of the thousands and thousands of stories WAMC’s Pioneer Valley Bureau Chief Paul Tuthill has covered for WAMC in his nearly 17 years with the station.
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