Copying Sweden, Vermont's tourism department has launched a new social media campaign that relies on its residents to tweet about why Vermont is a great place live, work and visit.
Deputy Tourism and Marketing Commissioner Steve Cook says it's a cool way to create a user-generated review of the state.
The first tweeter, Ken Millman, who lives in Alburgh and works in Burlington, has tweeted about fishing in Lake Champlain, his commute and visiting his mother in Quebec.
To keep the tweets positive and inoffensive, the Tourism Department says it's requiring residents to explain why they want to participate and what they would talk about, and to provide the state with their twitter handle.
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