Alan Siegel and Irene Etzkorn have long consulted with businesses and organizations around the world, looking to streamline products, services, processes and communications. And they have achieved dramatic results.
In the new book, Simple: Conquering the Crisis of Complexity
, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more - Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.