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New Study Investigates Voices In Political Ads

Patricia Strach


 As Election Day approaches, political advertising will begin to saturate radio and television, and a new study says the chances are male voices will be used far more often than female voices to try to get your vote. Patricia Strach, Deputy Director of Research at the Rockefeller Institute of Government, and as Associate Professor of Political Science and Public Administration and Policy at the University at Albany, says a study she authored found that in the Congressional races of 2012 and 2014 male voices were used in political ads 63 percent of the time, female voices 28 percent of the time, while 9 percent of the candidates used both male and female voices.