Telling the stories of Irish businesses that have successfully integrated their Irishness with the demands of the global marketplace, The Irish Edge, is a new guide intended as an inspiration to entrepreneurs/innovators and owners of export-oriented businesses.
The Irish Edge tells the stories of successful Irish enterprises that have survived and thrived through the recession, building on culture, tradition, place, identity, language and sustainability.
The enterprises in this book compete, not only on the basis of identity, but by adapting themselves to what is now called the modern ‘experience’ economy.
James Kennelly is co-author of the book and is professor of International Business at Skidmore College in Saratoga Springs, New York.