hard work

Allen Gannett is the founder and CEO of TrackMaven, a software analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes.

In his book, "The Creative Curve," he overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius; of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen says that isn’t true.

Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

Janice Kaplan has enjoyed wide success as a magazine editor, television producer, writer, and journalist. The former editor-in-chief of Parade magazine, she is the author of thirteen popular books including the New York Times bestseller "The Gratitude Diaries."

She and Dr. Barnaby Marsh (an expert on risk taking) have written the new book "How Luck Happens: Using the Science of Luck to Transform Work, Love, and Life."

Using original research, fascinating studies, and engaging interviews, Kaplan and Marsh reveal the simple techniques to create luck in love and marriage, business and career, and health, happiness, and family relationships.