Legends and Lore marker placed along Lake Champlain shore
Pat Bradley/WAMC

Town of Plattsburgh officials have unveiled a new marker to promote tourism and foster a Lake Champlain legend.

Sociologist Robert Bartholomew joins us to talk about his work which takes journalists to task for sloppy reporting and criticizes local tourist bureaus for their singular focus on Champ Dollars.

His book, The Untold Story of Champ: A Social History of America's Loch Ness Monster (Excelsior Editions) presents the most complete history of Champ from Native American lore to the modern-day monster hunters.