Shoshana Zuboff is the Charles Edward Wilson Professor emerita, Harvard Business School. She is the author of In "The Age of the Smart Machine: the Future of Work and Power" and "The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism."
In her new book, "The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power," she brings to life the consequences of surveillance capitalism as it advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."
Zuboff's analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit; at the expense of democracy, freedom, and our human future.