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Shoshana Zuboff is the Charles Edward Wilson Professor emerita, Harvard Business School. She is the author of In "The Age of the Smart Machine: the Future of Work and Power" and "The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism."

In her new book, "The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power," she brings to life the consequences of surveillance capitalism as it advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."

Zuboff's analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit; at the expense of democracy, freedom, and our human future. 

Our tech guru Jesse Feiler joins us this morning as we discuss the issues around privacy and misleading “sponsored content.”

Jesse Feiler is an app developer and author. His apps include Minutes Machine Plus which helps you manage agendas and minutes for organizations as well as The Nonprofit Risk Book and App. He wrote the Saranac River Trail app and is launching its successor, Trails & Places which lets you build location-based apps without writing code. His apps are available on the Apple App Store. He has the recent distinction of not having been mentioned as a candidate for White House Chief of Staff.

The global advertising industry, the invisible fuel powering media and commerce, is in crisis. Of all the industries impacted by the digital age, few have changed as dramatically as advertising and marketing.

Today’s consumers are distracted, glued to mobile devices, and accustomed to dodging ads. And those vying for their attention, advertising agencies, tech companies, and clients of both, have formed a web of frenemies that compete, cooperate, and distrust one another all at the same time.

As Madison Avenue and Silicon Valley wrangle for influence, bestselling author and veteran New Yorker columnist Ken Auletta lifts the veil on this industry in flux. "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)" is the story of a world whose fate is imperiled and why that fate matters to us all.