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The Victory Lab: The Secret Science of Winning Campaigns

We welcome Sasha Iseenberg to the show and speak with him about his book, The Victory Lab: The Secret Science of Winning Campaigns

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Sasha Issenberg is the Washington correspondent for Monocle. He covered the 2008 presidential campaign for The Boston Globe as a national political reporter, and has written for The New York Times Magazine, Slate, and George, where he served as a contributing editor. He is the author of The Sushi Economy: Globalization and the Making of a Modern Delicacy, published in 2007.

Joe talks to people on the radio for a living. In addition to countless impressive human "gets" - he has talked to a lot of Muppets. Joe grew up in Philadelphia, has been on the area airwaves for more than 25 years and currently lives in Washington County, NY with his wife, Kelly, and their dog, Brady. And yes, he reads every single book.