#1345: "Know Your Audience"

Jun 30, 2016

Dr. Deborah Erwin is a Medical Anthropologist and the Director of the Office of Cancer Health Disparities Research at Roswell Park Cancer Institute in Buffalo, New York.

Know your audience. That’s something that writers and performers are told all the time. It’s also important for teachers to not only know your audience, but to also know how to talk to them. It’s called culturally tailored education, and it’s an approach that’s being used around the country to bring important information about health to a racially diverse population. Today on the Best Of Our Knowledge, we’ll talk to the director of one of these programs in western New York State.

We’ll also spend an academic minute learning what academics do when they are not academic-ing.