Youth mental health campaign underway in Springfield

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One of the ads created for the "I Am More Than My Mood" youth mental health campaign.

Goal is to normalize conversations about mental health

A new mental health awareness campaign aimed at youth has been launched in western Massachusetts.

The goal is to encourage young people to see stress, anxiety, and depression as common challenges everyone faces. There are also links to mental health resources.

Ads for the campaign began appearing last month on billboards, social and digital media, and PVTA buses. Funded from a variety of donations, the ads will stay up through the end of this year.

WAMC’s Pioneer Valley Bureau Chief Paul Tuthill spoke with Tiffany Rufino, Youth Mental Health Coalition Manager at the Public Health Institute of Western Massachusetts.

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The record-setting tenure of Springfield Mayor Domenic Sarno. The 2011 tornado and its recovery that remade the largest city in Western Massachusetts. The fallout from the deadly COVID outbreak at the Holyoke Soldiers Home. Those are just a few of the thousands and thousands of stories WAMC’s Pioneer Valley Bureau Chief Paul Tuthill has covered for WAMC in his nearly 17 years with the station.