Tagged: University of Toronto

In today’s Academic Minute, Dr. Jacob Hirsh of the University of Toronto examines how the effectiveness of advertisements could be improved by ignoring demographics and focusing on the customer’s personality.

Jacob Hirsh is an assistant professor of organizational behavior and human resource management at the University of Toronto’s Rotman School of Management. His teaching and research interests include emotion, self-regulation, and decision-making, as well as social neuroscience. He earned his Ph.D. at the University of Toronto.