Spotlight on our Underwriters - Fingerpaint Marketing

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Saratoga Springs, NY - (518) 693-6960 - www.fingerpaintmarketing.com/

FingerPaint Marketing is a full-service advertising agency that offers strategic thinking and creative solutions to make businesses more successful in the marketplace. Our talented team has the experience and vision to help companies navigate today's ever-changing business landscape and we pride ourselves on working closely with our clients to put them ahead of their competition.

At FingerPaint, we're focused on the big picture. We're not just a creative vendor. We collaborate and work with our clients as partners to develop relevant and impactful marketing communications programs that help grow their bottom line.

Our three focus areas offer a strong approach to our clients' business. An approach that we execute with a full range of integrated capabilities and a FingerPaint twist…co-creating results for our clients.

1. Branding
FingerPaint can help you define and refine your messages through:

Strategic Planning
Competitive analysis, market needs, preferences, opportunities, challenges, media analysis, marketing communications and online strategy development.
Market Research
Surveys, interviews, focus groups and website polls targeting both consumer and business-to-business audiences.
Audience Profiling
Creation of target audience profiles including demographics, psychographics, technographics, behavior analysis, attitudes and opinions, personal habits.
Brand Identity
Development of brand logo, typographic and color system, corporate communications systems, design templating.

2. Marketing
We can help you deliver your branding message through a number of tactics and strategies.

Communications and Creative Strategy Development
Includes developing the message, visual display, and integrated campaign planning.
Online Initiatives
Email marketing, blogging, podcasting, rich media, social media networking, banner ads and PPC, widgets.
Media Planning, Buying, and Analysis
Our comprehensive media planning and implementation includes broadcast, print, out of home, online, interactive, new media.
Special Events
Strategic and tactical planning, organization and management of special events: trade shows, news conferences, open houses and grand openings, seminars and workshops.

3. Interactive
We can help you drive the dialogue with your customers and audiences through…

Website Planning and Development
Strategic content planning, site mapping, wire frames, design and development, custom applications, website hosting, flash/rich media.
Search Engine Optimization
Keyword search, linking strategy and implementation.
Content Management Systems
Implementation and training for user-friendly content management and site building tools.
Contact Management and Mass Emailing
Comprehensive email data collection, contact grouping, and mass emailing.
Custom Application and Database Development
Custom web application and database development to help streamline business processes.
Web-based Measurement and Analytics
Implementation of web analytics, analysis and reporting

FingerPaint Marketing offers big agency capabilities with boutique agency creativity, flexibility and cost effectiveness. All with an original twist.

We're on a mission to bring back to advertising and marketing the same creative purity we had as kids. When people responded to ideas with raw emotion and honesty. When a good idea was a good idea because it was a good idea. When ideas weren't over analyzed and watered down before they even went out the door. When products sold because consumers loved the creative and insightful way they were marketed.

If you want to "create something original," drop us a line.

The Lofts at 18 Division Street
Suite 414
Saratoga Springs, NY 12866
http://www.fingerpaintmarketing.com/

Contact: Ed Mitzen
(518) 693-6960
emitzen@fingerpaintmarketing.com